Lead Distro AILead Distro AI
Lead distribution for mortgage

Mortgage lead distribution for purchase, refi, and HELOC leads in milliseconds

Sub-second delivery, ping-post auctions, and credit-tier-aware AI scoring — built for mortgage lead aggregators, broker networks, and direct lenders.

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Sub-second delivery
Credit-tier scoring
Ping-post auctions
State-license routing

Built for how mortgage lead operators actually buy leads

Sub-second delivery

First-call advantage matters. Mortgage leads route to the buyer in under 500ms — measured median, not P95.

Live ping-post auctions

Auction every qualified mortgage lead across your buyer network and sell at the highest live bid.

Credit-tier scoring

AI weights credit, LTV, loan amount, and debt-to-income to route only mortgage leads matching each lender's box.

State-license routing

Auto-block delivery to lenders not licensed in the lead's state — no NMLS compliance headaches.

Everything you need for mortgage lead distribution

Distribution Engine

Multi-product mortgage campaigns and per-LO caps with state-licensure enforcement and credit-tier filters.

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Smart Routing

Priority, weighted, and round-robin distribution across exclusive and shared loan officer networks.

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Ping Post

Real-time auctions across multiple lenders — every refi or purchase lead sells at the highest live bid.

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Pay-Per-Call

Tracking numbers, IVR pre-qualification, and call recording for inbound mortgage shoppers.

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Call Tracking

Source-level call attribution and recording — every mortgage shopper tied back to the ad source for cost-per-funded reporting.

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Cost Tracking

Unified Meta and Google ad spend with cost-per-funded-loan attribution.

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See it run on your stack

Book a 20-minute demo or spin up a 7-day free trial. Cancel anytime within 7 days.

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Mortgage verticals running on Lead Distro AI

Purchase, refi, HELOC, FHA / VA, jumbo, reverse — every mortgage product fits.

Purchase

First-time-buyer and move-up purchase leads with credit, LTV, and price-range filters.

Refinance

Rate-and-term refi leads matched by current rate, balance, and credit tier.

Cash-Out Refi

Cash-out refi leads with LTV, equity, and use-of-funds filters.

HELOC

Home equity line leads with credit, LTV, and combined-LTV filters.

FHA / VA / USDA

Government-loan leads routed to lenders certified for each program.

Jumbo

Jumbo and super-jumbo leads routed to portfolio lenders.

Reverse Mortgage

Senior reverse-mortgage leads with age, equity, and counseling filters.

Investment Property

Non-owner-occupied investment loans with property-type and DSCR filters.

Commercial Mortgage

Multifamily, mixed-use, and commercial leads routed to commercial lenders.

Go deeper on mortgage lead distribution

How operators in this vertical are running it on Lead Distro AI.

Ping post explained

Real-Time Lead Bidding

Read the article
Decision framework

Exclusive vs. Shared Leads

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Integrations

Lead Distribution API

Read the article

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
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Simple, Transparent Pricing

One platform. Pick your volume. Unlimited pings at every tier.

All-in-One Platform

How many leads do you send per month?

7 Days Freethen $299/mo

Up to 2,500 leads/month

Unlimited pings, dupe checks, webhooks

No setup feeMonth-to-monthUnlimited pings & dupe checks

Everything included

  • Unlimited campaigns
  • Advanced AI scoring
  • Profit clarity dashboard
  • Meta ad spend tracking
  • Webhook integrations
  • Multi-touch attribution
  • Automated P&L reports
  • Custom buyer filters
  • Buyer portal
  • Email & Slack reports
  • Duplicate detection
  • Ping-post distribution
  • Lead returns
  • Inbound filters
  • Stripe billing integration
  • Google Sheets delivery

Call tracking & routing

$2/mo

Local numbers

$3/mo

Toll-free numbers

$0.04

Per minute

$0.005/min

Call recording

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Starter perks

Service & support unlock as you scale.

  • Standard email support
  • Onboarding session

Unlock by upgrading

  • Priority support (24h SLA)
  • Dedicated onboarding manager
  • Private Slack channel
  • Dedicated account manager
  • SLA guarantees
  • Custom integrations build priority

At 2.5K leads

$299/mo

$0.120/lead average

$0.15/lead over plan limit

Talk with Our Team

See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.

See it run on your stack

Book a 20-minute demo or spin up a 7-day free trial. Cancel anytime within 7 days.

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Mortgage lead distribution FAQs

How fast does Lead Distro AI deliver mortgage leads?

Sub-500ms median delivery. The distribution engine validates, scores, and routes in parallel — a loan officer typically receives the mortgage lead before a competing aggregator's SMS even fires.

Can I run a ping-post auction for refi leads?

Yes. Ping-post mode posts a stripped (no PII) ping to each configured lender, collects live bids, awards to the highest accepted, and only delivers PII once the buyer commits.

How does state-license routing work?

Each lender's account specifies which states they're licensed in (NMLS). Mortgage leads only route to lenders licensed in that state, and out-of-license routes are blocked at the engine level.

Can I segment leads by credit tier or loan amount?

Yes. Field mapping ingests credit tier, loan amount, LTV, and DTI from the lead source, and per-buyer filter rules route only matching mortgage leads — including AND/OR group logic for complex tier matrices.

Does Lead Distro AI integrate with mortgage CRMs?

Yes. Standard webhook delivery, documented API, and Google Sheets fallback push leads into Velocify, Encompass, Salesforce, HubSpot, and any custom mortgage CRM.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.

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Ready to route your mortgage leads?

Start a 7-day free trial — first purchase, refi, or HELOC leads route in under 5 minutes.

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